Hey, I am
Mehul Jatiya
I'm a product designer and design manager who thrives in messy, high-stakes problem spaces. I've led design at Cashfree Payments – managing a team of designers, building systems from scratch, and owning decisions that ship to millions of users. I bring clarity where things are fuzzy, set direction when opinions are loud, and turn half-formed ideas into systems that actually hold up.
A few high-impact case studies are intentionally kept off-public and can be shared on request.
Selected Projects
Case Study
Video KYC Ecosystem
A regulated digital verification system that lets financial institutions verify customer identity through a live video session.
- Drop-off reduced by 20%
- 95% completion rate
- Avg. completion time under 2 mins
Case Study
1-Click Onboarding
Consent-driven, data-prefill system improving conversion, compliance, and time-to-onboard. 30–40% conversion increase.
Brand + UX
Global Fintech Festival 2025
Product strategy, visuals, and UX for the premier fintech event. 1L+ attendees, 16+ product lines, 12-person team.
In Progress
Coherent Design System
A scalable design system built from scratch, AI compatible, quality-driven, and designed to survive product growth – powering a full product visual revamp.
- 3 product verticals
- 40+ components
- Used by 16+ designers across Cashfree
How I Operate as a Designer
- 01
Managing designers means my job is to make the team better, not just the work. I invest in clear processes, honest feedback, and giving ownership early because a designer who's growing is a designer who stays.
- 02
I don't wait for clarity, I create it. Ambiguity is part of the job, and I'd rather ask uncomfortable questions early than ship something wrong.
- 03
Design, for me, is about removing ambiguity. If something needs a long explanation, it's already broken.
- 04
I take a clear position and expect my team to do the same. Strong opinions matter, but the moment better reasoning shows up, we move on without ego.
- 05
I think in systems, not screens. Flows, rules, and edge cases matter more to me than one-off visuals that won't survive scale.
- 06
I design with business reality in mind. Good UX should reduce risk, save time, and move real metrics, not just look good in a deck.
Blogs
