Hey, I am
Mehul Jatiya
I'm a product designer and design manager who thrives in messy, high-stakes problem spaces. I've led design at Cashfree Payments – managing a team of designers, building systems from scratch, and owning decisions that ship to millions of users. I bring clarity where things are fuzzy, set direction when opinions are loud, and turn half-formed ideas into systems that actually hold up.
A few high-impact case studies are intentionally kept
off-public and can be shared on request.
Selected Projects
Video KYC Ecosystem
A regulated digital verification system that lets financial institutions verify customer identity through a live video session.
- Drop-off reduced by 20%
- 95% completion rate
- Avg. completion time under 2 mins
1-Click Onboarding
Reimagined fintech onboarding by shifting from form-heavy flows to a consent-driven, data-prefill system, improving conversion, compliance, and time-to-onboard.
- 30–40% increase in conversion rates
- 80% reduction in onboarding time
- Single-flow onboarding, replacing multi-step forms
Global Fintech Festival 2025
Synthesized product strategy, visuals, and UX to elevate the brand story, amplifying adoption and clarity across stakeholders at the premier Global Fintech Festival.
- 1L+ attendees
- 16+ product lines covered
- 12-person cross-functional team
Coherent Design System
A scalable design system built from scratch, AI compatible, quality-driven, and designed to survive product growth – powering a full product visual revamp.
- 3 product verticals
- 40+ components
- Used by 16+ designers across Cashfree
How I Operate as a Designer
- Managing designers means my job is to make the team better, not just the work. I invest in clear processes, honest feedback, and giving ownership early because a designer who's growing is a designer who stays.
- I don't wait for clarity, I create it. Ambiguity is part of the job, and I'd rather ask uncomfortable questions early than ship something wrong.
- Design, for me, is about removing ambiguity. If something needs a long explanation, it's already broken.
- I take a clear position and expect my team to do the same. Strong opinions matter, but the moment better reasoning shows up, we move on without ego.
- I think in systems, not screens. Flows, rules, and edge cases matter more to me than one-off visuals that won't survive scale.
- I design with business reality in mind. Good UX should reduce risk, save time, and move real metrics, not just look good in a deck.
Blogs
